Site guide
Site map
A guide to Jimmy Park’s portfolio and published articles.
Portfolio
- Home
An overview of video, web development, applied AI, and global Scouting work.
- Media Work
Video production and field photography with credited roles.
- Dev Work
Websites, practical tools, and AI-supported workflows.
- Lectures & Workshops
Teaching and workshop formats for media, AI, and Scouting communication.
- Global & Scouting
International Scouting roles, communication work, and collaboration.
- Contact
A direct way to share a project brief or role enquiry.
- Articles
Practical articles on media, web development, applied AI, and Scouting communication.
Articles
- How Shall We Learn and Live with AI?
A thoughtful relationship with AI begins with purpose and keeps the learner present. On active engagement, carefully designed tutoring, human support, and connecting education with a next step people can understand and choose.
- What We Need to Learn Beyond Using AI
Media and Information Literacy reaches beyond operating a tool. On restoring context, using SIFT, checking in proportion to consequences, and taking responsibility for the information we create and share with AI.
- The Same AI Does Not Mean the Same Opportunity to Learn
Access to the same tool is only a beginning. Time, language, foundations, feedback, and human support shape what a learner can do with an answer. On the risk of unequal learning opportunities—and the conditions education can help improve.
- Mistaking What AI Knows for What I Understand
An explanation can feel clear before we can use it ourselves. On the illusion of explanatory depth, noticing our own uncertainty, and inviting AI to help reveal gaps in understanding instead of concealing them.
- More Answers, But Is Learning Easier?
AI has made explanations easier to reach. Learning still asks something more of us. On the difference between receiving an answer, completing a task, and developing understanding—and why education remains essential.
- So We Can Work Together Again
Good collaboration includes uncomfortable conversations. I still find them difficult, but protecting the agreed goal sometimes means speaking before it feels comfortable.
- What Can I Responsibly Take On?
I used to say yes too readily. Experience has taught me to choose responsibilities I can carry—and give my best within those boundaries.
- Whose Budget, Whose Purpose?
In commissioned work, personal taste is a resource—not the final test. The work must serve the purpose of the organisation paying for it.
- When the Plan Changes, What Do We Keep?
On a production set, a disrupted plan calls for judgment: identify what affects the result, secure what matters, and let go of what no longer works.
- Looking Again at What We Already Have
Reworking an existing film begins with understanding its material—and making sure the client and the maker are imagining the same result.
- If People Cannot Understand It, Little Remains
Communication is more than transferring information. It is the work of translating between the maker’s intentions and the audience’s questions without diminishing either side.
- When Experts Are Everywhere, We Need an Eye for Connection
In a world where anyone can learn the language of a field quickly, the harder skill is judging context, recognizing real depth, and connecting the right expertise without losing the whole.
- Delivery Is a Date, Not the End of the Work
A result is not truly handed over when a file or link arrives. It becomes useful when the people responsible for it can understand, operate, maintain, and change it.
- Expertise Should Not Make People Feel Small
Good expertise does more than provide answers. It helps people understand their own problem, ask better questions, and take part in the decisions that shape the work.
- Media Before Message, Humans Before Media
Media can help people understand, remember, and connect. It can also expose, simplify, exploit, or harm them. Responsible media begins by asking not only what can be shown, but what showing it will do to the people involved.
- The Cost of Making Meaning: Why Good Video Needs More Than a Camera
A finished video is not created by a camera alone. It is created by people who understand an audience, shape a message, capture it with appropriate tools, refine it through editing, and deliver it through the right media channel.
- From Long-form to Short-form: Why Short Videos Became So Powerful
Short-form video did not become dominant simply because people stopped liking long stories. It became powerful because mobile platforms changed how people discover, choose, and continue watching content.
- From Speech to Video: How Messages Changed Medium
Human beings have always looked for better ways to carry meaning across time, distance, and attention. From speech and early marks to writing, photography, and video, each medium made some forms of communication easier while introducing new limitations.
- True AX Is Not a Collection of AI Tools: How Businesses Create Real AI Transformation
Real AI transformation is not about launching more tools. It creates shared workflows that let teams trust AI where appropriate, verify it where necessary, and focus on core work.
- If You Send It, You Own It: Why Human Review Matters for AI-Generated Work
AI can create fast drafts, but people remain accountable for what they send, publish, and approve. Learn why reviewing AI-generated work is essential.
- How to Divide Work Between Humans and AI: A Practical Guide to Better AI Collaboration
Learn how to decide what to delegate to AI and what people must own, so AI reduces work instead of creating more review and correction.
- AI Is a Genie That Only Hears What You Say: How Better Prompts Produce Better Results
Learn why AI output depends on the clarity of your request, and how context, constraints, and success criteria help you get better results from generative AI.